A mark that could sit on a bottle
A restrained, botanical-adjacent mark and a palette pulled from the product itself — quiet enough to disappear on packaging, distinct enough to hold a feed.
Case Study — 01 / 03
Aegli
Hero — full-bleed lifestyle image
01 — AegliIndigo Phoenix · Case Study
A complete identity built around one idea — that genuinely good, honest skincare deserves to look like it.
01
The challenge
Aegli made genuinely good organic skincare, but nothing else about the brand said so. A dated e-shop, inconsistent product photography shot in different light on different days, and social posts with no throughline — the product was ahead of the brand carrying it.
Before — product / site reference
02 — AegliThe challenge
02
The response
Identity
Photography
One consistent light
A single shoot day, one lighting setup, product and lifestyle shot together so nothing had to be color-matched after the fact.
Digital
Site & social, same system
A rebuilt e-shop and a social template set sharing the same grid and type scale — one team maintaining both.
Product
Product
Lifestyle
Detail
03 — AegliThe response
03
The result
+64%Site conversion
1Shoot day, full year of content
3.2×Social engagement
2025Delivered
Final — hero lifestyle image
Final — packaging
Final — social grid