Project proposal

Brand Identity & Content — Aegli

Prepared for
Aegli Premium Organics
Date
12 August 2026
Prepared by
Indigo Phoenix
Valid until
12 September 2026
01

The brief

Aegli is launching a mineral sunscreen and skincare line and needs a brand that reads as clean and premium on a shelf crowded with plastic bottles and loud claims — without losing the warmth of an independent, small-batch product.

Where they are now

Product is formulated and packaging is in production, but there is no identity system, no photography, and no social presence yet — the brand doesn't exist visually.

What's needed

A full identity, a content library the team can shoot from repeatedly, and a social presence that can launch alongside the product without scrambling for assets later.

02

Our approach

One team carries the brand from mark to shelf to feed — no handoffs, no re-explaining the story at each stage.

01

Define, then design

A short positioning and naming pass before any visual work starts, so the identity is built on a clear idea, not a mood board.

02

One system, every touchpoint

Mark, packaging, photography direction and social templates are designed together, so nothing needs retrofitting once the others exist.

03

Shoot once, use often

A content library built for repeat use across packaging, web and social — not a one-off shoot the team outgrows in a month.

03

Scope

What's included in this engagement.

Strategy & identity
  • Positioning & brand narrative
  • Logo, icon & wordmark system
  • Color, type & graphic language
  • Packaging application
  • Brand guidelines document
Content & social
  • Product & lifestyle photography, one shoot day
  • Social templates — feed, story, quote formats
  • First month of content, scheduled
Not included
  • Website build (available as a separate proposal)
  • Paid media management
04

Timeline

Six weeks, start to launch-ready.

Wk 1
Discovery & positioning
Kickoff, competitive review, narrative and naming direction.
Wk 2–3
Identity design
Logo, mark, color and type system, packaging application.
Wk 4
Photography
Shoot day, selects and retouching.
Wk 5
Social system & guidelines
Templates built, guidelines document finalized.
Wk 6
Handoff & launch support
Asset delivery, first month scheduled and live.
05

Investment

Strategy & identity
Positioning, mark, system, packaging, guidelines
€ 4,200
Content & social
Photography, templates, first month of content
€ 2,600
Total
€ 6,800

50% deposit to begin, balance due on final delivery. A detailed line-item breakdown is available as a separate pricing document on request.

06

Next steps

01

Confirm scope

Reply with any changes to what's outlined above.

02

Sign & deposit

We send a short agreement and the 50% deposit invoice.

03

Kickoff

We schedule the discovery call and the six weeks begin.

Questions about scope, timeline or investment — happy to talk it through before you decide.

Get in touch →